In 2013, almost a third (31%) of 5-year-olds and almost half (46%) of 8-year-olds had tooth decay, the most common reason for 5-to 9-year-olds being admitted to hospital. A fifth of 4-to-5-year-olds and a third of 10-to-11-year-olds are overweight or obese, making them more prone to a range of serious health problems, such as heart disease, some cancers and Type 2 diabetes. This eye-opening campaign video brings awareness that 4-to-10 year olds consume over 5,500 sugar cubes a year, or around 22kg - the average weight of a 5-year-old. The Sugar Smart app has been launched to help parents see how much sugar there is in everyday food and drink. The free app works by scanning the barcode of products and revealing the amount of total sugar it contains in cubes and grams.
Get the Sugar Smart App for free along with 10 minute Shake Up games for your kids and healthy recipes.