Indian Head Injury Foundation
Hindu Gods have their own distinctive vehicles. The elephant-headed Lord Ganesha's vehicle is a mouse, Ma Durga's is a lion and the venerable Vishnu rides an eagle. What is common to them is that they all wear headgear before they ride. The old saying goes that all politics is local. This video shows that a successful awareness video targets it's specific audience with narrative and images it will relate to. colorful and enchanting, it also offers an object lesson in how a creative campaign can take a cause as unsexy as helmet safety and make it captivating. Fun!
the gods aren't crazy, they're careful.
Even those who protect you, protect themselves.